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CUHK Business Students Won the Championship of the Business Administration
Paper Competition
¡@¡@"Globalization: Sound Marketing Mix for a Global Insurer" was the title of this year's competition. The HKFBS was set up in 1985 with memberships (now over 10,000) from the eight local tertiary institutions. Its annual BA Paper Competition is renowned for its professionalism and wide support from the local business community and government bodies. This year, over 140 teams with more than 500 business students from the eight local institutions joined the competition. Based on written summary reports submitted, academic advisors at each of the eight institutions selected one team to represent their schools. ¡@¡@Professor Gordon Cheung, the Academic Advisor at the Faculty of Business Administration, selected the team of Cheung Sau Ying, Christine (Year 3, BBA), Yau Sin Sze, Ceci (Year 3, QFN), Leung Siu Fung, Steve (Year 3, QFN) and Chan Fung Ting, Catherine (Year 3, QFN) based on their overall performance of a comprehensive and logical written report, presentation skills and team spirit. The semi-final took place on 4 February 2005 when eight competing teams presented their marketing plans and debated with each other in front of the Evaluation Committee comprising eight professors and two representatives from Zurich Life Insurance, the Title Sponsor. Finalists were the Baptist University (BU), CUHK, HKUST, and Polytechnic University. ¡@¡@Then our team prepared very hard for the final, polishing up their PowerPoint presentations, rehearsing their oral presentation, and sharpening up their background knowledge and materials. They also attended a training session offered by Professor Stella So and Professor Gordon Cheung on presentation skills. The final was held on 19 February at the Hong Kong Convention and Exhibition Centre, packed with more than 300 cheering students, friends, and parents. In addition to the four finalist teams from Hong Kong, a team from Tsinghua University was invited to join. The Evaluation Committee, which was comprised of nine academia and seven prominent business leaders, was headed by Mr. Bernard Chan, the Insurance Functional Constituency Representative to The Legislative Council. ¡@¡@BU and CUHK teams were short-listed as the two teams entering the final debating session. The CUHK team did an excellent job exposing the underlying weaknesses of the opponent's marketing plan and the audience was clearly impressed by the witty and heated exchanges of the two teams. After long deliberation, the Evaluation Committee finally reached a decision naming the Champion of the Zurich BA Paper Competition, 2004 as the team from CUHK. As the winning team, Cheung, Yau, Leung & Chan will share a cash prize of HK$8,000 and diamond pearl pendants worth HK$5,000.
CUHK team, the Champion team, receiving the award from Mr. Bernard Chan (centre), Chairman of Evaluation Committee of the Final. |
