Project Objectives
To enhance competitiveness of our students through experiential learning, the Careers E-coach aims at promoting the concept of early career preparation via self-learning on an easily accessible online platform.
Description of process, outcomes or deliverable
Process:
The system was launched in two phases, with Résumé Writing and Covering Letter Writing Modules introduced in February 2011, while the Career Planning Module and Interview Skills Module launched in July 2011.
Deliverables:
Four modules (Career Planning, Résumé Writing, Covering Letter Writing and Interview Skills) are made available for students, with a “My status” page providing a self-tracking chapter to record their own learning pace and development needs at different stages during their university life.
Evaluation
Since the launch of the platform in February 2011, Careers E-coach has been well visited by students with a record hit rate of 38,223* (as of 19 October 2012). Students’ positive feedback has been received, particularly in the following aspects: flexibility to complete the stages in own pace; accessible at anytime; interactive nature; road-map guide on essential credentials for job-hunting. The detailed breakdown is as follows:
| Period |
Career Planning Module* |
Resume Module |
Covering Letter Module |
Interview Skills Module* |
Total |
| 11 February – 10 July 2011
(5 months)
|
|
3,611 |
1,542 |
|
5,153 |
| 11 July 2011 - 10 January 2012
(6 months)
|
3,084 |
7,028 |
2,456 |
2,752 |
15,320 |
| 11 January 2012 – 10 July 2012
(6 months)
|
1,342 |
5,249 |
1,735 |
2,196 |
10,522 |
| 11 July 2012 – 19 October 2012
(~3 months)
|
1,622 |
3,042 |
1,245 |
1,319 |
7,228 |
| Total |
6,048 |
18,930 |
6,978 |
6,267 |
38,223 |
Remarks: * - accessible from 14 July 2011
Dissemination, diffusion and impact
Training:
Two training sessions targeting undergraduate and postgraduate students respectively were designed to increase students’ awareness and promote utilization. In response to the large demand, more sessions have been arranged in 1st term of 2012/13, with two separate sessions tailored for non-local students.
Publicity:
The Careers E-coach was introduced in orientation sessions for new students. It was also publicized to students through the OSA’s website and newsletter.
