Project Objectives

The aim of this study is to improve the overall learning experience of undergraduate students who are studying courses offered by Faculty of Business Administration (FBA hereafter) by adopting student-centered learning and effective teaching approaches. By understanding the learning styles, preferences and expectations of our undergraduate students, who have more and more experience on the use of technology and various approaches of delivery and assessment in their learning environment, teaching staff in FBA would be more informative and knowledgeable in developing effective teaching approaches to facilitate the implementation of student-centered learning.

Description of process, outcomes or deliverable

The major deliverables after the completion of the study include four instruments used to collect opinions from different stakeholders i.e., current students, teaching staff, alumni and employers. In addition to the instrument developed for the project, four reports on the findings of the study have also been completed. For the details of the report, please refer to the final reports.

Evaluation

In terms of evaluation, methodological triangulation has been employed throughout the study in order to increase the validity of the data. During the study, we have sent out our instruments to various experts in our Faculty so as to collect their inputs feedback on the instruments. We also collected feedbacks from other international scholars in AIB, an international conference organized by Academy of International Business in June 2011 for the methodology and received positive feedback.

Dissemination, diffusion and impact

We have participated in the poster presentation in “Teaching and Learning Innovation Expo 2010 and Expo 2011” organized by CLEAR and ITSC at CUHK. The seminar was open to CUHK members as well as the public. In addition, efforts have been made to distribute leaflets of some preliminary findings of the project in another poster presentation on TDG Projects 2009-12 for UGC consultant's visit in mid June 2011. We also shared the findings online to all teaching staff of BA Faculty.