中文版

　　Professor Sin Yat Ming, Leo received his BBA degree from The Chinese University of Hong Kong in 1979 and obtained his PhD degree in Marketing from the University of British Columbia, Canada in 1993. Professor Sin is the Director of the Master of Science Programme in Marketing of CUHK. Currently, he is the Fellow and Vice-Chairman of the Chartered Institute of Marketing (Hong Kong Office). His research and teaching interests include marketing in China, strategic marketing, and cross-cultural marketing. He has extensive consultancy experience in providing training and research services to local and international companies and organizations. He has published ten books and over forty articles in international journals.