Strategic Plan 2021—2025

While alumni and donor support has been unflagging, the challenges facing university advancement in the near to medium term are formidable. The COVID-19 pandemic has wreaked havoc around the world and the social unrest in Hong Kong has not been kind to the economy. Both capital campaigns and targeted fundraising will play a role in the University’s new advancement drive. The needs of the University and donor interests will be carefully mapped out and matched. Priority areas will be identified. The articulation of the University’s vision will be sharpened, to connect better with existing and new donors. Stewardship of existing gifts will be strengthened. The University will endeavour to expand its donor base. New prospective donors who share the vision and values of the University will be engaged, both within and outside Hong Kong. Mainland China, in particular, represents a potentially significant source of support for university advancement, especially given our sizeable alumni presence in virtually all parts of the country. The University will also aim to cultivate a stronger culture of giving, which brings other rewards. For example, a student may be inspired to donate the cost of a cup of coffee to a charitable cause each week. Although the amount may not be large, the act of giving would help build ethical character and humane concern for others, the importance of which can hardly be measured in monetary terms. The eagerly anticipated 60th anniversary of CUHK in 2023 will be a momentous occasion. The University will be taking the opportunity of celebrating this landmark moment to draw new interest and support for its future initiatives. Several signature developmental projects and campaigns that will help build interest and support among our students, staff, alumni, benefactors and friends are being planned. These projects will highlight the University’s accomplishments, current initiatives, and future goals, and more importantly inspire the wider community to join us in the journey to excellence with purpose and responsibility. Advancement for a Shared Vision CUHK 2025 35