Background

When Facebook, YouTube and Wikipedia become essential elements in the daily life of the young generation, it reveals that time has changed. This signifies the environment in which our youngsters grew up. We slowly but surely learn from our students what they treasure most from these communication channels – using online and multimedia resources to enhance learning process is effective and necessary.

Economics can be seen easily in daily lives. Vivid examples can always be used to illustrate complicated economic concepts and motivate learning. A group of CUBA (Faculty of Business Administration, The Chinese University of Hong Kong) teachers encourage their students to look for examples of this kind and share with others by using multimedia technology, for example, steaming video, to promote further interactive learning.

According to CLEAR (Center for Learning Enhancement and Research, The Chinese University of Hong Kong), findings from evaluation research show that this application of multimedia technology could successfully boost CUBA student’s interest and creativity in learning economics.

CUBA has long been using innovative models and approaches in teaching and learning. This programme is to develop teaching strategies and instructional resources that support educators in delivering high-quality economic education, and to promote the use of multimedia technology in economic education.