Abstract
• This project is extended from the digital exhibition project that the Principal Supervisor collaborated with the National Academy of Chinese Theatre Arts which showcased students’ creativity in Chinese Traditional Theatre. The project was awarded “Outstanding Teaching Practice Project” by the China Arts Management Education Society.
• At this challenging time when face-to-face teaching may need to be replaced by online teaching, interactive peer learning has the great potential to maintain a high level of student engagement in the online learning environment.
• Many theatres, museums and galleries worldwide have suspended due to COVID-19, and moved to the online platform, hence there is a pressing need for the Cultural Management students to be equipped with the knowledge of digital approach.
• Students’ engagement includes: (i) designing a marketing poster for advocating arts programmes; (ii) creating a digital exhibition as a co-operative learning; and (iii) participating in the peer review via the online platform.
• The major deliverable of this project, digital exhibition, will facilitate a culturally-entrenched and stimulating online learning environment for the CUHK students and public.
• With CUMT3002 Performing Arts Management as a reference, this project aims to bring about digital approach to the learning and teaching in the B.A. Programme in Cultural Management.
Brief write-up
Project objectives
1. Create an engaging environment with the online learning and teaching platform that promotes positive learning attitude towards online learning;
2. Create a digital exhibition for facilitating a culturally-entrenched and stimulating online learning environment for the CUHK students, teachers, and the public;
3. Develop students’ creativity in art marketing, intellectual diversity, and knowledge and skills in Cultural Management through a creative project with the creation of marketing posters and digital exhibition;
4. Promote opportunities for peer-learning and peer-assessment with the interactive online learning and teaching platform through the process of critical inquiry and reflection;
5. Bring about digital approach to the learning and teaching of the B.A. Programme in Cultural Management.
Activities, process and outcomes
• Online workshops to let students learn about how to design marketing posters for audience building of the cultural organizations.
• Commencing the creation and design of a digital exhibition for displaying the posters.
• Students had online discussion sessions with the peer learning groups and course instructor for the design of marketing posters and creation of digital exhibition; Web domain created.
• Students had their marketing posters submitted.
• Each student gave a brief presentation on the design of their poster and answer questions from the peers and the course instructor.
• Marketing posters displayed in the fully established digital exhibition.
Deliverables and evaluation
• Deliverables: (i) Online Workshops; (ii) An online exhibition; (iii) A conference presentation; and (iv) A video for experience sharing.
• All the themes and focus areas included in the original proposal have been achieved.
Dissemination, diffusion, impact and sharing of good practices
This project has greatly promoted students’ awareness in the role of digital platforms in the advocacy of arts and culture, and has practically and theoretically enhanced students’ skills and knowledge in audience development and curating online exhibition for the cultural industry during the time of crisis, i.e. COVID-19. These experiences have significantly equipped students with necessary knowledge and skills for facing various challenges and crisis in the 21st century.
Impact on teaching and learning
Interactive peer learning in this project has greatly contributed to a high level of student engagement in the online learning environment, as evidenced by students’ high attendance rate (i.e. close to 100% in all the workshops), increased rate of turning on videos during zoom classes/workshops, and increased interaction during online classes/workshops (e.g. verbal and written interaction).
