IBCE Batch 4 Orientation Trip to Chengdu

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By Gillian Fong-McMaster (USC, Class of 2016)

To provide students with opportunities to experience business culture in China and enhance the bonding among IBCE students, a group of thirty-seven Year 1 IBCE students from CUHK and the University of South Carolina (USC) set off to Chengdu for an Orientation Trip on August 21,2013.

To better understand the characteristics of China business, our students visited local Chengdu companies including the Blue Sword Group, Sichuan International Agricultural Company, and BOE Technology Group Co., Ltd. They learned about these companies, their current business strategies and goals for the future.

In addition the students also got a glimpse of the cultural aspects of Chengdu. Visits to the Wuhou Shrine and Chengdu Panda Base opened their eyes to this city’s heritage. A highlight of the trip was the mask changing show which showcased the color and art of the city.

This four-day trip offered a first taste of the multiplicity of cultures and diversity offered by the program, and provided the students a perfect environment to get to know each other better.