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Prof. Ying-yi Hong
Positions Associate Director, Hong Kong Institute of Asia-Pacific Studies, CUHK
Choh-Ming Li Professor of Marketing, CUHK
Principal Investigator, Culture Lab  
Education BSSc, The Chinese University of Hong Kong
PhD, Columbia University
Research Expertise China research
Identity
Intergroup relations
Socio-cultural psychology
Honours & Awards
(selected)
Fellow, Center for Advanced Study in the Behavioral Sciences at Stanford University, 2018–19
Nanyang Award of Research Excellence, Nanyang Technological University, 2013
Outstanding Early Career Award, International Society for Self and Identity, 2003
Otto Klineberg Intercultural and International Relations Award, The Society for the Psychological Study of Social Issues, 2001 [Hong, Y., Morris, M. W., Chiu, C. Y., & Benet-Martínez, V. (2000). Multicultural minds: A dynamic constructivist approach to culture and cognition. American Psychologist, 55(7), 709–720.]
Publications
(selected)
Cheon, B. K., & Hong, Y. (2017). Mere experience of low subjective socioeconomic status stimulates appetite and food intake. Proceedings of the National Academy of Sciences of the United States of America, 114(1), 72–77.  
Hong, Y., & Cheon, B. K. (2017). How does culture matter in the face of globalization? Perspectives on Psychological Science, 12(5), 810–823.  
Huff, S. T., Lee, F., & Hong, Y. (2017). Bicultural and generalized identity integration predicts interpersonal tolerance. Journal of Cross-cultural Psychology, 48(5), 644–666.  
Liu, Z., Liu, X. X., Hong, Y., Brockner, J., Tam, K. P., & Li, Y. M. (2017). Is individual bribery or organizational bribery more intolerable in China (versus in the United States)? Advancing theory on the perception of corrupt acts. Organizational Behavior and Human Decision Processes, 143, 111–128.  
Yap, W. J., Christopoulos, G. I., & Hong, Y. (2017). Physiological responses associated with cultural attachment. Behavioural Brain Research, 325(Part B), 214–222.  
Cheon, B. K., Christopoulos, G. I., & Hong, Y. (2016). Disgust associated with culture mixing: Why and who? Journal of Cross-cultural Psychology, 47(10), 1268–1285.  
Hong, Y., Zhan, S., Morris, M. W., & Benet-Martínez, V. (2016). Multicultural identity processes. Current Opinion in Psychology, 8, 49–53.  
Fu, J. H. Y., Morris, M. W., & Hong, Y. (2015). A transformative taste of home: Home culture primes foster expatriates’ adjustment through bolstering relational security. Journal of Experimental Social Psychology, 59 ,24 –31.  
Morris, M. W., Hong, Y., Chiu, C. Y., & Liu, Z. (2015). Normology: Integrating insights about social norms to understand cultural dynamics. Organizational Behavior and Human Decision Processes, 129, 1–13.  
Telephone +852 3943 7769
Fax +852 2603 5473
Email yyhong@cuhk.edu.hk
Mailing Address Department of Marketing
11/F, Cheng Yu Tung Building
No. 12, Chak Cheung Street, Shatin
Hong Kong
Profile Page https://www.bschool.cuhk.edu.hk/staff/hong-ying-yi/
Google Scholar Page https://goo.gl/lCLV7I
 
 
 
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